The Group commenced trading as a single store in Maidenhead, founded by Mike Ashley in 1982. We have now expanded to become not only the UK’s leading sports retailer by revenue and operating profit, but also the owner of a significant number of world famous sport, fashion and lifestyle brands.

Alongside our retail outlets, www.sportsdirect.com provides a full multi-channel approach to improve your shopping experience. The site gives you access to a huge range of quality sports apparel being sold by our retail partners, which you can arrange to have delivered to your door from our extensive online catalogue. Although Sports Direct do not provide delivery services outside of the UK, these services can be provided to you by Barlin Delivery Limited, an independent third party that you can contract with for overseas delivery via the site.

Whether you are a beginner or a professional, our diverse product range will assist you to train and improve in your chosen sport or activity. Made by world famous external brands such as Nike, Adidas and Puma, as well as internal brands such as Dunlop, Slazenger, Everlast, Lonsdale and Karrimor, the quality of our products is exceptional. Our specialist sports apparel and fashion based retailing ensure that we stock everything that you need, whether you want to master a sport or just remain on trend.

Customer service is at the forefront of our business, and is key in enabling us to retain our position as Consumers’ Champion. As we continue to offer excellent value on sports equipment, clothing and sportswear, we are always pleased to receive feedback from you.

What do we think about this website 

Select your country and currency at the top of the page before shopping.

Find your item by using the search field or select a category – mens, ladies, kids, football shirts, accessories, sports or brands. Several options to refine and sort your search (size, color, brand, price or product type). A lot of info about the product and delivery and return information. Use their size guide.

Don’t miss the deals of Sportsdirect. View all Deals: Weekly Offers, Flash Sale, Pre-Orders and Clearance.

Shipping costs depend upon the size and value of the goods. Actual delivery charges will be calculated at the checkout page.

You can return your purchase, using the online return form. See the page of returns and exchanges. Personalised items are non-returnable. Some goods are non-returnable for hygiene reasons.

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