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My Asho is an online shopping website which was launched in 2009. Based in London, England we work with African designers across Africa and the rest of the world, selecting pieces from their collections which we believe our customers will like, and retailing them online.

Over the past 5 years, we have steadily grown - selling to more and more customers around the world, and connecting with more designers and artisans to bring you a wider variety of products - each with a unique story of its heritage.

The My Asho luxury website features pieces which are very time consuming to make, and/or which incorporate traditionally produced fabrics that are difficult to source as they're perhaps hand-loomed or hand-dyed.

When selecting our products, our (very small) team tries to identify something special for every type of person - be it those who like bold colours, or those with more minimalist tastes. The MY in My Asho represents YOU the individual. YOU make each piece unique to YOU. ALL our pieces are produced in very limited quantities, so a My Asho item is a great investment piece that should be treasured. 

What do we think about this website

They do not sell a large number of items but you won't find these products anywhere else on the internet. Nice overview of items, lots of information per product, about the designer, and a worldwide size conversion chart.

Shipping costs vary from free (during special promotions) up to $40, depending on the delivery location and purchased amount.

You can return or exchange an item. You have to email them at This email address is being protected from spambots. You need JavaScript enabled to view it. within 48 hours of receipt of goods. Or  just login to your account. They don’t refund international carriage charges. Read more at their Returns & Exchanges Page.

To help your fellow shoppers, please rate and review your experience with My Asho down below.

Additional Info

  • Country of Origen: United Kingdom
  • Item: Women's Clothing, Accessoiries for Her, Handbags, Jewellery
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