Karmaloop is a multi-platform web retailer, community style and media company specializing in streetwear ecommerce. The Karmaloop family of sites includes online retailer Karmaloop, internet television station KarmaloopTV, ladies-only site MissKL, flash-sale site PLNDR, online skateboard retailer Brick Harbor and independent marketplace Kazbah.
As of 2013, Karmaloop is a vendor for over 500 brands, including its many private label clothing brands including Amongst Friends, Advocate, KLP, Orisue, Pilot Licensing, Society Original Products, Sons of Liberty, Spool & Thread, and VGB
Karmaloop utilizes new media extensively in its promotion to reach its technically savvy and trendy target audience. Since 2012 the company as organized several interactive Livestream events, starting with a Cyber Monday promotion, during which time users can call in to win prizes or engage through social media like Twitter or Instagram. Most events, such as its recurring "Freakathon" variety program, feature musical performances, DJs, and celebrity guests. Participants have included Travie McCoy, Clinton Sparks, Tokimonsta, Andy Milonakis, Brooke Candy, Riff Raff, Wynter Gordon, Flatbush Zombies, VH1's Black Ink Crew, and Bun B.
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