Bershka was created in 1998 as a new brand of the Spanish group Inditex, with a new retail format that responds to the demands of a sector of young people who are interested in and highly aware of new trends. Bershka presents itself as a reference point for fashion targeting this increasingly demanding public and, in just 2 years, has consolidated its brand image in 100 shops. Today, 15 years on, the chain has over 910 shops in more than 64 countries, with sales representing 10% of the total revenue of the group. Bershka has a sales area of over 338,000 square meters. The company's business encompasses the design, manufacture, distribution and sale of fashion in the shops.
In order to always have the latest trends at the shop; Bershka uses its flexible business model to adapt to any changes occurring during the seasons, responding to them by bringing new products to the shops within the shortest possible time. The models for each season are developed entirely by their creative teams, who take as their main source of inspiration the fashion trends prevailing in the market, through information received from the shops, as well as the customers themselves.
Bershka's public is characterized by adventurous young people, who are aware of the latest trends and are interested in music, social networks and new technologies.