Ruth Handler, co-founder of Mattel, observed her daughter Barbara playing with paper dolls for hours. This sparked Ruth's vision to create a 3-D doll for girls to play out their dreams. Then, in 1959, the first Barbie doll-named after Ruth's daughter-made its debut at New York Toy Fair.

At first, Barbie was received with scepticism by the industry, but Ruth persevered. And now, over 57 years later, Barbie is a global icon inspiring girls everywhere to be anything. From her 180 careers, to her fantasy roles and her countless fashions and accessories - Barbie has always offered girls choices and endless storytelling possibilities.

What we think about this website

Great website for Barbie fans.

Easy to search for products by the categories Dolls, Play sets, Lifestyle, Signature or the Search field on top of the page. You can refine your search by price, name, age or release date. Items show picture(s) and product information. Use the zoom button to discover details and read the  reviews. You can watch the demo video for some products. They offer also Gift Sets.

At the category Lifestyle you’ll find everything for a Barbie Birthday Party, as well as clothing, accessories, books, movies, games, bikes and more.

Shipping and processing fees are based on your order total (excluding taxes) and include the cost of processing your order, handling and packaging your products, and delivering them to you and/or designated recipients (added during checkout).

If you're not satisfied with your purchase, you may return your selection with original proof of purchase for an immediate exchange or refund (less shipping and processing) within 30 days of receipt.

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