Topshop's Mainline range is a one-stop shop for the seasonal wardrobe. Created by an in-house design team, the range of instant classics sits alongside the more specialist collections. Aiming to give the customer that little something extra, the Premium range uses premium fabrics and limited-edition designs. Absolute attention to detail is paid, right down to the linings and trims. Silk, chiffon and organza is used for dresses, blouses and skirts, whilst virgin wool and cashmere is used in coats - as well as angora, mohair and alpaca. Largely made up of cashmere blends and silk- based fabrics, the Boutique collection is designed to build into the customer's wardrobe. Although fashion-forward, the neutral colour palette and attention to style rather than trend ensures that timeless garments cross seasons and last for years. As part of Topshop Boutique, we also collaborate with a host of up-and-coming design stars. From Christopher Kane to Jonathan Saunders and Louise Goldin, we have produced capsule collections with some of fashion's brightest stars. Launched in 2001, Unique showcases Topshop's very own design talents to an audience of fashion savvy tastemakers. Although hugely successful since the start, Unique's reputation truly rocketed when the collection's SS06 show made Topshop the first high street brand to appear on schedule at London Fashion Week. Today it continues to remain ahead of the game, doing the unexpected whilst retaining its accessibility.
Developing some of history's most successful fashion collaborations has cemented Topshop's reputation as a brand that knows its market inside and out. Queen of textiles and long-time design partner to Ossie Clarke, Celia Birtwell's vintage-print dresses and blouses caused a sensation in 2006, selling out in three minutes - and four further (including SS08) successful collections have followed. Kate Moss' collection has been equally phenomenal, as pieces encapsulating the icon's ever changing sense of style have frequently sold out and become a hit worldwide.
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