JCPenney (JCP and Penney's for short) one of the nation’s largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,100 stores and at jcpenney.com, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets.
JCPenney was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney. The first store, named The Golden Rule, set the standard by which we have operated for over a century – to treat others as we would like to be treated.
JCPenney pioneered e-commerce in 1994 with the introduction of JCPenney.com, one of the first online apparel and home furnishings websites. The site has since grown to be an integral part of JCPenney’s omnichannel approach to retail.
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