Benefit Cosmetics was founded in 1976 by twins Jean and Jane Ford. Initially founded as a beauty boutique, the shop specialized in quick-fix products for beauty dilemmas. Their first product was a blush and lip tint called “Rose tint” (now renamed "benetint"). Jean & Jane Ford originally created the rose flushed tint for an exotic dancer who was in need of a nipple tint. Benetint is most famously known by this story, but it has become popular for a much wider clientele. It remains the company's best-selling product, with 10 million bottles sold. The Face Place later moved to Kearny St. in downtown San Francisco in the 80’s, and with the move came the debut of the original lip-plumping product, lip plump. In 1989, the catalog was developed. Next, Jean and Jane Ford focused on department store distribution, and soon after the original Face Place was renamed Benefit Cosmetics. In 1991 Benefit opened up in its first U.S. department store - Henri Bendel, in New York City. With significant success in the U.S., Benefit went international in 1997 with their expansion into Harrods in London. Soon after, the Benefit Cosmetics product website was launched. The Ford Sisters have built Benefit Cosmetics into a global beauty brand now selling at over 2,000 counters in more than 30 countries. In addition to their product expansion they have also opened up "brow bars" worldwide.
We believe in whistling while you work it... and faking it ‘til you make it. We believe in fast & fabulous beauty solutions... and that glamour is grabbing life by the giggles and not letting go. We believe if at first you don’t succeed, apply more lipstick... and sexy gets you everywhere... and if you can’t be good, be gorgeous. We believe... laughter is the best cosmetic.
What do we think about this website
Great site with beautiful products. They also have dedicated sites for: China (BenefitCosmetics.com.cn), France (BenefitCosmetics.fr), Germany (BenefitCosmetics.de) and UK (BenefitCosmetics.co.uk).
The products go with details, rating & reviews, a description of how to apply, beauty tips, questions with answers and a Glam Gallery.
Watch the videos with Tips and Tricks. At Nice Package you can choose your own kit and products.
Good to know: Benefit does not test our products on animals.
When you shop online, they provide free samples with each order.
Shipping costs vary from free (during special promotions) up to $16,95, depending on the delivery location. Please note that there are a few items, such as fragrance, BADgal waterproof mascara and boo boo zap, that we are unable to ship internationally.
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